John Pino's Blog:
SOCIAL NETWORKING FOR BUSINESS – NEW RESPECT
World Economic Forum and The Economist Think So.
Posted Feb 18, 2010
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There is no question that the world had adapted this new form of communication as the mainstream standard to connect with people. Facebook, LinkedIn, QZone, hi5, and others have created a vast social storm through their fast and easy communities that allow people to build relationships and stay in touch online, all the time.
But social networking for business? It seems that the world is just now waking up to the potential of plugging into communities to find new customers, make progress with prospects – and -- build meaningful relationships with both!
I don’t think it’s a coincidence that a key theme at the World Economic Forum in Davos, Switzerland this year was social media (see some excerpts and videos - http://techcrunch.com/2010/01/27/world-economic-forums-social-networking-powerhouse-panel/). Nor do I think it’s a whim that The Economist featured a Special Report on Social Networking in January link to the report http://www.economist.com/specialreports/displaystory.cfm?story_id=15351002). And all the pundits seem to be weighing in their forecasts that include dramatic jumps in potential revenues generated through social media over the next several years.
It all makes sense to me! And to i-Meet, of course…..as we continue to build our vision of a vibrant global community for the meeting and event industry. In a little over a year, we’re quickly approaching 20,000 members in over 130 countries around the world. Our activity levels continue to grow impressively, and we’re attracting some of the most respected companies in the world as partners.
So will 2010 be the year all of the speculation is put aside? That the world, and our industry, will see clearly that social networks are already playing a significant role in business?
Your thoughts are welcomed! Please weigh in and comment.
CEO and Founder, i-Meet
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